Introduction to Marketing Target Audience

Question: Talk about the Introduction to Marketingfor Target Audience. Answer: What do Marketers do? The term promoting is a wide viewpoint, which includes an assortment of exercises (Hollensen 2015). It is considered as a tremendous field in which there is a concurrence of countless aptitudes, territories and crusades. The essential goal of promoting is to placed the brand in the brains of the objective clients in a powerful manner (Armstrong et al. 2014). Here falsehoods the job of advertisers. Advertisers need to concentrate on an assortment of exercises, for example, defining objectives, dissecting the market rivalry, tending to the intended interest group, division and making of inventive promoting content (Baker 2014). Promoting methods are perceived as a lot of devices for the satisfaction of the showcasing destinations inside the predetermined objective market. Advertising blend of an association helps in the detailing of compelling promoting techniques, which would be useful in the satisfaction of the authoritative crucial (2014). Items that are being offered are noteworthy determinants of the showcasing system of the organization. Quality, size, shading, shape and others assume a significant job in choosing the showcasing pitch. The costs of items are significant factors in deciding the apparent estimation of the items in the brains of the clients (Armstrong et al. 2014). Limited time component of the showcasing blend chooses the sort of publicizing efforts that would be attempted by the association. There are different types of limited time apparatuses, for example, deals advancements, advertising, notices and other explicit offers (Khan 2014). A markdown, brisk riser offer and get one get one free offer should be featured in the promotion crusades. The associations ought to likewise decide the circulation mode through which the items or administrations would be conveyed to the end clients (Armstrong et al. 2014). Purchaser conduct is considered as one of the noteworthy viewpoints behind choosing effective advertising blend. As per Montano and Kasprzyk (2015, p. 112), the Theory of Reasoned Action talks about the previous mentalities among the buyers that influence their dynamic procedure. The core of the hypothesis underscores on the way that the client's practices are driven by the aims to get a specific result (Armstrong et al. 2014). The customers demonstration to their greatest advantage. This hypothesis trusts in the way that the explicitness is a vital piece of the dynamic procedure of the clients (Khan 2014). A client generally attempts specific activity when they have desires for a precise outcome. The clients do have the capacity to adjust or change their attitude and settle on another game-plan. This sort of conduct impacts the advertising exercises of the organization. As contended by Amos Holmes and Keneson (2014), the Hawkins Stern Impulse Buying hypothesis focuses on the way that the premise of the buyer conduct is sane activity, which likewise talks about the motivation reaction of the clients. The advertisers ought to comprehend the drive conduct of the objective market and plan their showcasing efforts in like manner. The advertisers assume a functioning job in breaking down the direct of the buyers and how they are engaged with the dynamic procedures. This understanding prepares the administrators to make appropriate advertising efforts for their association. References Amos, C., Holmes, G.R. Keneson, W.C., 2014, A meta-investigation of purchaser drive buying.Journal of Retailing and Consumer Services,21(2), pp.86-97. Armstrong, G., Adam, S., Denize, S. Kotler, P., 2014,Principles of promoting. Pearson Australia. Bread cook, M.J., 2014,Marketing technique and the board. Palgrave Macmillan. Hollensen, S., 2015,Marketing administration: A relationship approach. Pearson Education. Khan, M.T., 2014, The idea of'marketing mix'and its components (a reasonable survey paper).International diary of data, business and management,6(2), p.95. Montano, D.E. Kasprzyk, D., 2015. Hypothesis of contemplated activity, hypothesis of arranged conduct, and the coordinated social model.Health conduct: Theory, research and practice.

Benefits And Costs Of Using Common Currency In Greece, Germany And Research Paper

Advantages And Costs Of Using Common Currency In Greece, Germany And Eurozone - Research Paper Example 14). Because of diminished exchange costs, Eurozone countries anticipated a thirty billion dollar yearly reserve funds (The Euro, the European Central Bank, p. 154). Legitimately as aftereffect of killing trade of monetary standards, the conversion scale instability was likewise expelled. These conversion scale vacillations make the exchange between nations progressively unsafe; in such a case that one money downgrades corresponding to other, the advertiser of the devalued cash will be influenced by getting not as much as what his item is worth. Or then again on the other hand the purchaser of deteriorated cash may require paying more than what he initially contracted for (Eudey, pp. 14-15). Swapping scale rish is along these lines another type of exchange cost which was maintained a strategic distance from. Another significant advantage of Euro as the normal money was the shirking of hypothesis. Prior to the presentation of Euro, theory used to incredibly happen all through the Euro pe. At whatever point a cash was believed to be degraded in not so distant future, individuals used to sell every one of their possessions in that money. The main answer for the issue of theory was keeping the loan costs as high as conceivable to keep the individuals enthusiasm for the money. These high financing costs were terrible for the economy and blocked monetary advancement in Europe during 90s (Eudey, pp. 15, 16). Appropriation of Euro as a typical cash along these lines evacuated hypothesis and economies of the part nations could create and prosper effectively without the hindrances of higher loan fees. Euro likewise gets rid of the issue of serious depreciation of money among the part countries. Prior to the period of Euro, European countries used to debase their cash to build the fares. Expansion was an immediate aftereffect of this devalution (Eudey, p. 15). The appropriation of basic money did in truth accompany numerous expenses also. The first and the chief weakness o f receiving basic cash by the Eurozone nations was that by tolerating Euro as national money they gave up their entitlement to embrace and change their fiscal and monetary approaches to suit their residential conditions (The Euro: Expect, pp. 123). There was another enormous expense of not having the option to alter the trade rates between exchanging nations to wipe out the financial falloffs of individual nations. Considerably after the reception of regular money and a unit financial strategy all through the Eurozone and its numerous advantages, there is no guarantee that some part nation may not go in downturn; and this was the principle worry for all the nations. In the event that whenever one nation goes into downturn, it can't adjust the individual financial approach and subsequently the main choice left is to pause, on the grounds that an adjustment in the money related strategy of the considerable number of countries would unfavorably influence a larger number of nations than advantage the nation in downturn (The Euro, the European Central Bank, pp. 157). In spite of this, making a typical cash was that by tying numerous European countries through a typical money, the business pattern of all nations will before long be firmly connected to one another and very before long would there be no chance of downturn in one nation while solidness in other (The Euro: Expectations and Performance, p. 123). Notwithstanding, changes in individual Fiscal arrangements was permitted. Advantages and Costs of regular cash in Greece Recently there has been an obligation emergency in Greece and other Eurozone nations which has risked the probability of proceeding with the Euro. Particularly Greece is exceptionally considering to stop the Euro and returning to its national money Drachma. The obligation emergency is bringing up a great deal of issues and conversations about the potential favorable circumstances and

How to Eat Healthy at School

How to Eat Healthy at School The Secrets to Staying Healthy While You’re Away at University The Secrets to Staying Healthy While You’re Away at University Healthy eating at school can be hard when you’re surrounded by tempting options, like late night snacks and cafeteria pizza. It’s certainly a lot easier to simply swipe your meal card instead of going out of your way to prepare something healthy. As a result, a lot of students end up falling victim to the Freshman 15. University is a time when you’re finally away from home and you have the freedom to make your own schedule. This also means you’re responsible for feeding yourself, and sometimes we let ourselves go a little too far. How to Stay Healthy at School When There Are Temptations Everywhere Making healthy food choices isn’t just about avoiding the Freshman 15. It’s about giving your body the nutrients it needs to stay energized, stay on track with your assignments, and feel better overall. The worse you eat, the more likely you’re going to burn out faster than you know it. Here are 4 ways you can avoid the dreaded Freshman 15, keep your mind and body fueled, and develop healthy eating habits during your time at university. 1. Always Eat Breakfast Breakfast is the most important meal of the day. You might have heard this countless times, but it’s absolutely true. Eating breakfast gives you the energy you need to get through your busy day. Studies have shown that people who don’t eat breakfast are more fatigued, have more trouble concentrating, and are less healthy overall. Eat breakfast within an hour of waking up so that your body gets the fuel it needs to keep you going. When you eat breakfast, you also feel full for longer and avoid those mid-day sugar cravings that lead to nothing but regret later on. 2. Watch Your Portions When your school has a cafeteria and someone else is frequently scooping your food, it can be hard to manage your portion sizes. However, many restaurants and food services nowadays serve portions that are much larger than the recommended serving sizes. If you’re mindful of this, you can control your appetite and help monitor your intake. If you eat out, take home half of your meal and save it for later. This way, you get two meals for the price of one, and you’re not overeating. Most dorm rooms have a mini-fridge option, and this can come in handy when you want to keep leftovers. 3. Take Meal Breaks, No Matter How Busy You Are It’s hard to take a break when you’re pulling an all-nighter and can’t afford to take any extra time out of studying. After all, there’s already barely enough time in a day to get everything done. However, making sure you get proper meals is integral to your healthy eating plan because it establishes a routine for your body. The more you deprive yourself of a nutritious meal, the more you’re going to crave unhealthy late night snacks later on. 4. Bring Healthy Snacks Along With You When you’ve got a busy routine and don’t have time to come home and get a good meal, it can be tempting just to stop by the vending machine and grab a bag of chips on the go. However, if you carry some healthy snacks with you in your bag, you can avoid this temptation and give your body the fuel it actually needs to keep going. When you find yourself piled with homework, it’s hard to focus on making healthy food choices when it seems like your stack of work to do is never-ending. Instead of trying to worry about everything at once, let us help you. Our academic writers provide custom essay writing services to help take a little stress off your mind so you can worry about taking care of your body. References: University of Waterloo. (n.d). Student survival guide to healthy eating. Campus Wellness Blog. student-survival-guide-healthy-eating How to Eat Healthy at School The Secrets to Staying Healthy While You’re Away at University The Secrets to Staying Healthy While You’re Away at University Healthy eating at school can be hard when you’re surrounded by tempting options, like late night snacks and cafeteria pizza. It’s certainly a lot easier to simply swipe your meal card instead of going out of your way to prepare something healthy. As a result, a lot of students end up falling victim to the Freshman 15. University is a time when you’re finally away from home and you have the freedom to make your own schedule. This also means you’re responsible for feeding yourself, and sometimes we let ourselves go a little too far. How to Stay Healthy at School When There Are Temptations Everywhere Making healthy food choices isn’t just about avoiding the Freshman 15. It’s about giving your body the nutrients it needs to stay energized, stay on track with your assignments, and feel better overall. The worse you eat, the more likely you’re going to burn out faster than you know it. Here are 4 ways you can avoid the dreaded Freshman 15, keep your mind and body fueled, and develop healthy eating habits during your time at university. 1. Always Eat Breakfast Breakfast is the most important meal of the day. You might have heard this countless times, but it’s absolutely true. Eating breakfast gives you the energy you need to get through your busy day. Studies have shown that people who don’t eat breakfast are more fatigued, have more trouble concentrating, and are less healthy overall. Eat breakfast within an hour of waking up so that your body gets the fuel it needs to keep you going. When you eat breakfast, you also feel full for longer and avoid those mid-day sugar cravings that lead to nothing but regret later on. 2. Watch Your Portions When your school has a cafeteria and someone else is frequently scooping your food, it can be hard to manage your portion sizes. However, many restaurants and food services nowadays serve portions that are much larger than the recommended serving sizes. If you’re mindful of this, you can control your appetite and help monitor your intake. If you eat out, take home half of your meal and save it for later. This way, you get two meals for the price of one, and you’re not overeating. Most dorm rooms have a mini-fridge option, and this can come in handy when you want to keep leftovers. 3. Take Meal Breaks, No Matter How Busy You Are It’s hard to take a break when you’re pulling an all-nighter and can’t afford to take any extra time out of studying. After all, there’s already barely enough time in a day to get everything done. However, making sure you get proper meals is integral to your healthy eating plan because it establishes a routine for your body. The more you deprive yourself of a nutritious meal, the more you’re going to crave unhealthy late night snacks later on. 4. Bring Healthy Snacks Along With You When you’ve got a busy routine and don’t have time to come home and get a good meal, it can be tempting just to stop by the vending machine and grab a bag of chips on the go. However, if you carry some healthy snacks with you in your bag, you can avoid this temptation and give your body the fuel it actually needs to keep going. When you find yourself piled with homework, it’s hard to focus on making healthy food choices when it seems like your stack of work to do is never-ending. Instead of trying to worry about everything at once, let us help you. Our academic writers provide custom essay writing services to help take a little stress off your mind so you can worry about taking care of your body. References: University of Waterloo. (n.d). Student survival guide to healthy eating. Campus Wellness Blog. student-survival-guide-healthy-eating

Socio-Cultural Analysis Of Israel. Sgt Bush. Alc Class

SOCIO-CULTURAL ANALYSIS OF ISRAEL SGT Bush ALC Class 004-17 NCO Academy SFC Hunsecker Socio-cultural analysis of Israel Culture, defined by the Cambridge english dictionary states that culture is the way of life. Especially the general customs and beliefs, of a particular group of people at a particular time. Culture can be broken down into five major characteristics, which are customs, values, religion, government, and ideas. Customs can be explained as a usual way of doing something by a social particular group or people. In Israel it is customary for the people to be very straight forward while conversing. The people are often seen as rude, with their style of quick and loud conversation skills. It is also customary to†¦show more content†¦Judaism has two founders, Abraham and Moses. Religion is a very pivitol part of Israels very being, manly because of the values the religion instills in its followers. Israel has been under scrutiny for centuries, because of their religious veiws. It is through their worship that they have been able to overcome such adversity. Government in israel is much like Americas, with open elections to apointed positions, voted on by the people. Also israel holds a three part system, much like our own. Legislative, the executive, and the judiciary branch make up there government. These branches are created to oversee the creating and ruling of Israel’s basic laws. The current basic laws are as follows, President of the state (1964), The knesset (1958) | The government (2001), The Judiciary (1984), Israel defense force (1976), The Capital Jerusalem (1980), The peoples lands (1960), The state comptroller (1988), The state economy (1975), Human dignity and liberty (1992), and Freedom of occupation (1994). These laws make up how the people of Israel control and govern themselves. One of the most grand ideas of the Israeli people is that of Zionism. Zionism, Jewish nationalist movement that has had as its goal the creation and support of a Jewish national state in Palestine, the ancient homeland of the Jews. Though Zionism originated in eastern and central Europe in the latter part of the 19th century, it is in many ways a continuation of the ancient

Susan Glaspell s `` Trifles `` - 924 Words

As this story begins, Mr. Wright has been murdered and his wife the star witness. The evidence is slowly breaking down their so called case. Women of this time period were not treated like men, a woman was only good when she was slaving for her husband and his needs. As Emily Dickinson once wrote â€Å"Hope is the thing with feathers/ that perches in the soul/ and sings the tune-without the words, / and never stops at all.† Mrs. Wright used to sing but Mr. Wright did not like that and forced her to a quiet. Mr. Wright was a bitter old man playing a gentleman; never taking a liking to kids he stole her hope for children, leaving her baron in her womb and her heart. He was a control maniac and demanded power in every aspect of this poor woman’s life; No Children, No Song, No Friends; she had nothing, which meant nothing to lose. In Susan Glaspell’s drama, â€Å"Trifles†, we explore the gender inequality between men and women of that time and why that has suc h a large influence on the murder investigation. The women in this novel and of this time period seemed to have hope pre-marriage, Mrs. Wright had hope pre-marriage, it was a sense of freedom and gave them rights that they needed and deserved. The Sherriff taunts Mrs. Peters and Mrs. Hale â€Å"They wonder if she was going to quilt it or just knot it† (Glaspell’s, 1160) this is very degrading, and the women were simply trying to make small talk as they gathered Mrs. Wrights things for jail. The comment the sheriff made was notShow MoreRelatedTrifles : Susan Glaspell s Trifles940 Words   |  4 PagesWhat is a trifle? A trifle is something that has little to no importance (dictionary.com). For instance, the color of your nails would be considered a trifle. In Trifles by Susan Glaspell, women are criticized and made fun of by men because of the little things they worry about, such as the color of their nails or their hair. This exhibits the gender role difference portrayed during the play’s time period. The cent ral conflict is what the plot is centered around. In Trifles, the central conflictRead MoreSusan Glaspell s Trifles 1732 Words   |  7 PagesSusan Glaspell (1876-1948) was an American-born Pulitzer Prize winning writer of both plays and fiction. Glaspell came from humble beginnings and went on to study at Drake University and the University of Chicago. Much of Glaspell s work dealt with the relationships between men and women and the negative effects they have on women. In Glaspell s play Trifles, it is revealed that the operations of patriarchy are just an illusion that men have created to make themselves feel superior to womenRead MoreSusan Glaspell s Trifles 1577 Words   |  7 Pagesfeminism are published. One of those is ‘Trifles’ by Susan Glaspell as the American feminist movement addressed feminism at that time (Manuel, 57). There are several factors in Trifles representing the disadvantages of absence of feminism and the importance of feminism such as se tting and situation. First, the setting, a first factor, implies the importance of feminism. In Trifles, the main setting is an isolated rural farmhouse. From the line 9 in Trifles, Mr.Hale mentioned the husband as a passiveRead MoreSusan Glaspell s Trifles 3309 Words   |  14 Pagesit’s all just a different kind of the same thing† (561) is a line spoken in Susan Glaspell’s play, Trifles. Writers look at the world around them and envision the way it should be. They take bits and pieces of their life’s landscape, add a liberal dose of surreal ideology and finally toss in human oppressions. To that end, the writer hopes to create a memorable character that can touch the human soul for eternity. Susan Glaspell, a writer in the early twentieth century, lived during a time when womenRead MoreSusan Glaspell s Trifles Essay1460 Words   |  6 PagesAn Analysis of Susan Glaspell Trifles The play, Trifles by Susan Glaspell shows her preoccupation with gender and sex roles as notions of culture. The author is spells out the treatment of women as mere trifles in the society, as less important when compared to men. This calls for the questioning of the role of both men and women in the society with regard to the value and devalue given to perspective and knowledge. The reader should thus realize that women have an important role to play in theRead MoreSusan Glaspell s Trifles Essay2025 Words   |  9 Pagescoming?† (Welty qtd. In Literature ). Trifles is a short play, by Susan Glaspell that was written in the 20th century when women were possession of the husband. The division between men and women in the play not just mentally or emotionally but it was also physically , and that symbolizes the different between genders at this time. Susan Glaspell shows that through her characters in this play. Glaspell uses the characters (Mr. Wright and Mrs. Wright) to prove how men wereRead MoreAn Analysis Of Susan Glaspell s Trifles 983 Words   |  4 Pagespreconception someone makes based on gender, race, or religion that in this case is by gender, and affects women based on their expected gender roles. Women endlessly have expectations that go along with being a wife, mother, or simply a female. In Trifles by Susan Glaspell, 1955 by Alice Walker, and Girl by Jamaica Kincaid women are stereotyped by men and told to follow unwritten but expected roles such as being seen and not heard. As well as how they present themselves, t heir behavior, and tasks they needRead MoreSusan Glaspell s The Play Trifles1410 Words   |  6 Pages The play Trifles by Susan Glaspell is a very powerful play that conveys a strong meaning to the audience. The meaning that Susan Glaspell conveys through this play is the importance of women to stick together and rise up against the suppression of their gender. This message can be felt strongly while reading this play. Susan Glaspell does an outstanding job incorporating this message into an interesting, captivating plot. This play was written around the time where woman’s social equality wasRead MoreSusan Glaspell s Play Trifles870 Words   |  4 PagesIn the Susan Glaspell s play Trifles, gender plays a huge roll in everyday life. Trifles is an exemplary example of the war between male and female. It creates a scene where women are less deserving than the men. Women are used as stepping stones or told to remain dedicated to the male power. Females are the lesser creatures compared to the men who have the power. The play paints a scene where women are in compliance to this unwritten code of conduct expected for them. Towards the end of the playRead MoreAnalysis Of Susan Glaspell s Trifles Essay916 Words   |  4 Pagesmultiple themes that a story is trying to convey. In Susan Glaspell s, Trifles, she meticulously incorporates significant symbols that help the reader recognize and construe the depth of the significance of the jar of fruit preserves, quilt, bird, and the bird cage. Things are not always as insignificant as they appear to be, and Glaspell s play is a prime example of how important it is to read between the lines. A central theme in Glaspell s play is gender obedience, displayed seemingly by Mrs

Importance of Hopes and Dreams Free Essays

The Importance of Hopes and Dreams in Of Mice and Men by John Steinbeck Of Mice and Men by John Steinbeck is a touching story of an unusual friendship between two men, George and Lennie. George is a responsible man and has travelled with Lennie for many years, despite the troubles that Lennie gets them both in. George and Lennie’s dream is to be the owners of a little farm. We will write a custom essay sample on Importance of Hopes and Dreams or any similar topic only for you Order Now This is the their goal and this is in my opinion, the whole meaning of the story. There are frequent sections in the book where George starts their story of how they plan to live on the farm and Lennie finishes George’s sentences. One day – we’re gonna get the jack together and we’re gonna have a little house and a couple of acres an’ a cow and some pigs. † To George, the dream of having their little farm means that he is independent, that he will be â€Å"somebody† and has the opportunity of being his own boss and can create his own rules without having to obey the rules of others. To Lennie, this dream is about having soft animals and pets. It means that George doesn’t have to be always warning him about his behavior, it gives him the responsibility of tending the rabbits, and gives him a place of security. To Candy-their friend- he can see the farm as a place where he can show the responsibility that he didn’t take when he let Carlson kill his dog â€Å"I ought to of shot that dog myself, George. I shouldn’t ought to have let no stranger shoot my dog. † Chapter 3, it also offers security because he was in a risk of being fired at the ranch because of his old age and a home where he can stay for many years. Having and sharing the dream, however, is hard and isn’t enough to make it happen. Each one of them must make a sacrifice if they want it to happen. The obstacles are difficult but not impossible. They must stay out of trouble, which is very difficult when you live with Lennie, not spending money on liquor or in nightclubs, and working at the ranch long enough to save money to buy the farm. But greater obstacles soon are evident. Some of these obstacles aren’t always recognizable for example Curley’s violence with Lennie that can cause them to lose their job because Curley is the boss’s son. â€Å"Curley’s like a lot of little guys. He hates big guys. He’s alla time picking scraps with big guys. Kind of like he’s mad at ’em because he ain’t a big guy. † Chapter 2. Others are more predictable such as Lennie’s strength and his need to touch soft things, because he has once been fired from another ranch for touching the wrong things. Misunderstanding Lennie’s love of soft things, a woman accused him of rape for touching her dress. George berates Lennie for his behaviour, but is convinced that women are always the cause of such trouble. For George, the greatest risk in the idea of having this dream is Lennie himself. â€Å"God a’mighty, if I was alone I could live so easy. I could go get a job an’ work, an’ no trouble†¦ An’ whatta I got,’ George went on furiously. ‘I got you! You can’t keep a job and you lose me ever’ job I get. Jus’ keep me shovin’ all over the country all the time. An’ that ain’t the worst. You get in trouble. You do bad things and I got to get you out. † Chapter 1. Curley’s wife also has dreams that although being different from the other’s dreams they are still very similar. She wants company first and tries to talk to the men on the ranch, this is similar to when George tells Lennie that they are lucky in having someone to talk. Guys like us, that work on ranches, are the loneliest guys in the world†¦ We got somebody to talk to that gives a damn about us. † Chapter 1. Unhappy because of her husband, she is constantly around the barn, trying to talk to the workers. The second part of her dream is similar to the menâ€℠¢s desire for their own land. She wanted to be an actress in Hollywood and she imagines how great it would be to stay in nice hotels and owning lots of clothes. Of Mice and Men teaches a grim lesson about the nature of human existence. Nearly all of the characters admit at one time or another, to having a profound sense of loneliness and isolation. Each desires the comfort of a friend, but will settle for the attentive ear of a stranger. They admit to complete strangers their fear of being cast off which shows their desperation. The characters George, Lennie, Crooks, and Curley’s wife are rendered helpless by their isolation, and yet, even at their weakest, they seek to destroy those who are even weaker than they. Perhaps the most powerful example of this cruel tendency is when Crooks criticizes Lennie’s dream of the farm and his dependence on George. Having just admitted his own vulnerabilities – he is a black man with a crooked back who longs for companionship. Steinbeck explores different types of strength and weakness throughout the novel. Great physical strength is valuable to men in George and Lennie’s circumstances. Lennie’s has strength beyond his control –like when he killed the mice. Curley too, he is the symbol of authority on the ranch and a champion boxer, who intimidates men and his wife. But even the most visible strength – used to oppress others- is itself born of weakness. Much of the novel is about dreams and we can relate this story to the poem called â€Å"To a Mouse† by Robert Burns that assumed that the dreams aren’t always achievable just like the American Dream. Most of the characters in Of Mice and Men admit, at one point or another, to dreaming of a different life. Curley’s wife confessed her wish to become a movie star, just before her death. Crooks, harsh as he is, allows himself the amusing fantasy of having a patch of garden on Lennie’s farm one day, and Candy holds on desperately to George’s vision of owning a couple of acres. What makes all of these dreams typically American is that the dreamers wish for happiness, for the freedom to follow their own wishes. George and Lennie’s dream of owning a farm, which would enable them to sustain themselves, and, most important, offer them protection from an unfriendly world, represents a typical American dream. Their journey, which awakens George to the impossibility of this dream, sadly proves that the bitter Crooks is right: such paradises of freedom, contentment, and safety are not to be found in this world. In the end the Buddha teachings seem to make sense; one of the reasons that the tragic end of George and Lennie’s friendship has such a profound impact is that one senses that the friends have, by the end of the novel, lost a dream larger than themselves. So â€Å"the best is not to dwell in the past, do not dream of the future, concentrate the mind on the present moment†. As Oscar Wilde would put it â€Å" a dreamer is one who can only find his way by moonlight, and his punishment is that he sees the dawn before the rest of the world†. The farm on which George and Lennie plan to live is a place no one ever reaches. The men in Of Mice and Men desire to come together in a way that would allow them to be like brothers to one another. That is, they want to live with one another’s best interest in mind, to protect each other, and to know there is someone in the world dedicated to protecting them. They show â€Å"ambition, which is the last refuge of the failure†, â€Å"anyone can be good in the country. There are no temptations there†- O. Wilde. Ultimately, however, the world is too harsh and predatory a place to sustain such relationships. They separate tragically. A friendship vanishes and the world fails to acknowledge or appreciate it. This is a story about how humans give meaning to their lives and to their futures by creating dreams. Without objectives and goals, life is a continual flow of days that have little meaning and aren’t worth living. How to cite Importance of Hopes and Dreams, Essay examples

Mcdonalds And You Essays - McDonalds, Criticism Of Fast Food

Mcdonald's and you McDonaldization of Society In today's' complicated and ever changing society, we often try to achieve a sense of stability and familiarity around us. One way our culture has tried to make life a little easier is by implementing a function now know as McDonaldization. McDonaldization is defined as the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world. (1) The success of McDonalds, and of McDonaldization as a whole, is due to four basic factors--efficiency, calculability, predictability, and control. One of the first functions of McDonaldization is efficiency. Efficiency means choosing the optimum means to an given end. In our society, people like to have things go as quickly and as smoothly as possible, but they do not want to find out the fastest way themselves. Instead, people like to have a system that has already been used and that they know works. Efficiency has its advanta ges for both consumers, who get what they want quickly and with little effort, and for workers, who can perform their tasks in a simple manner. The fast food industry is very streamlined, because hamburgers are the simplest food there is to make. Other foods also do not need a lot of ingredients, and they are simple to make and to eat. Most of the food is also prepared so one can eat it with their hands, thereby reducing the need for utensils. In the process of McDonaldization, consumers are forced to do a good deal of work as well. They have to stand on line, carry their own food, and throw out the garbage. This is not as efficient for the consumer, but it saves time for the workers. Education, health care, and the work place are all becoming McDonaldalized in order to become more efficient. Efficiency in McDonaldization has streamlined many processes, simplified goods and services, and forces the consumer to do work as well. Another factor of McDonaldization is calculability. This tends to put more of an emphasis on quantity rather than quality, but it allows the consumer to get a lot of food quickly. When things are easily counted, it facilitates the process by making it more predictable by using the same amount of materials. Part of McDonalds is an emphasis on size. Everything is super sized, or have names that make food items seem larger than they actually are. Calculability, however, also leads to the quality of the food being neglected. Because people feel as if they are getting a lot of food for their money, they are not as worried about how good it tastes. Food is always weighed and measured precisely, which is another part of calculability. All burgers weigh the same amount, there are the same number of fries in each container, and the new drink machines dispense the same amount to each cup. This same theory is seen in our education system. Students are herded through, and no one really pays much attention to what or how they are learning, just that they receive high grades so they can get into a good college. Health care has also seen the impact of these, because now patients are mainly treated just to squeeze some money out of them, and doctors seemingly don't truly care about their patients anymore. Calculability basically reduces the quality of goods, but improves the quantity of them. The third function of McDonaldization is predictability. In our society, people usually want to know exactly what to expect from a given situation. Predictability gives the consumer a break from having to make difficult decisions, and the worker can perform their task with little effort. The needs of everyone become easily anticipated. One of the first places predictability became common was with motel chains. Before motels became franchised, guests didn't know exactly what they would be getting, for the good or the bad. But then hotels such as Holiday Inn and Howard Johnson's started, and guests knew exactly what they were going to get when they stayed there. This new practice was copied in the food industry, namely by McDonalds. First, they started with